Drive to attract more tourists to Stratford

By IH Monday 28 January 2013 Updated: 04/02 09:12

A MAJOR drive to attract more tourists to 'romantic' Stratford is underway.

Shakespeare’s England, the new tourism body for Stratford and Warwick district, is working with the national tourist board VisitEngland, on a national marketing campaign designed to boost domestic tourism in 2013 by highlighting the town as a romantic heritage destination.

The VisitEngland campaign is in part funded by the Government and also focuses on six other destinations around England.

The local campaign, supported by Stratford District Council, is focusing on the historic setting of the town. Visitors will be encouraged to experience the boutique accommodation, quality restaurants, indulgent activities and soak up the unique atmosphere Stratford offers as a romantic getaway.

The promotion incorporates tv, radio, newspapers and websites, together with social media sites, including Facebook competitions, and a dedicated section on visitengland.com: www.visitengland.com/moreromantic.

David Collins, Chair of Shakespeare’s England and Royal Shakespeare Company Head of Marketing said: “Stratford-upon-Avon is one of England’s most beautiful towns and, along with gorgeous countryside, historic houses, castles and a fabulous cultural offer, has more than enough to tempt even the hardest heart on a romantic break.

"This exciting campaign shows how the private sector can work together with the public sector and VisitEngland to promote the area to visitors.

"It’s one of the key reasons we are forming a new tourism organisation, so that we can take advantage of opportunities such as these. We hope to be announcing more campaigns and partnerships like this in the coming months as we continue to grow.”

Coun Maurice Howse, Stratford District Council enterprise spokesman, said the council was pleased to be working with VisitEngland and Shakespeare’s England and was looking forward to welcoming more visitors.

Share This

Popular »

1 Anger at proposals for homes on Wellesbourne Airfield

2 Amicantus on song with debut album

3 School caretaker pervert facing jail

4 District council changes house building target

5 Stratford College seemingly turning fortunes around

More news »

Traffic lights go-ahead sparks anger

ANGER has greeted news another set of traffic

Fosse Way crash injures five

A PENSIONER suffered crush injuries after a collision

Severn Trent offer lowest water costs in the country

SEVERN Trent Water customers in Warwickshire will continue

Celebrating the pride of Stratford

THE PRIDE of Stratford gathered to celebrate all

Regional news »


Evesham Observer
When your bin will be collected this Christmas

WASTE collections across Evesham and Pershore will be done at ...

Leamington Observer
Ruth back in saddle and aiming for Paralympics

A NEAR-FATAL accident has not stopped a Warwick horse rider ...

Worcester Observer

Visit the Worcester Observer website for the latest.