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By IH Thursday 21 February 2013 Updated: 22/02 08:06
STAR baker Paul Hollywood will be turning up the heat at this year's Stratford Food Festival.
The master baker, one of the hosts of TV’s massively popular Great British Bake-Off, is known for his no nonsense tell it as is style, coupled with a wry sense of humour.
Festival organisers, Stratford-based Showplace Events, have secured the services of the much in-demand artisan baker, as the headline act of the expanded weekend festival, which for the first time takes place at Stratford Racecourse, over the weekend of September 14 and 15.
Best known for his role on the hit BBC2 show starring alongside fellow judge Mary Berry, Paul also runs his own artisan bread business and has become a recognised force in the baking and wider food industry. He regularly appears on TV shows and food networks and has published a number of best-selling books.
"We are thrilled that Paul has accepted our invitation. It will be great to have one of the top artisan bakers of the UK at the event, especially in its new home," said Charlotte Harris of Showplace.
"Visitors can look forward to seeing Paul doing a live bakery demonstration or join in one of his meet-and-greet sessions. He will do three live bakery demonstrations on the Sunday and appear around the site to do book signings and more."
A packed programme will feature a host of local and regional food and drink producers, tastings and talks from industry experts, children’s activities and live music.
Charlotte added: "We know how popular the Great British Bake-Off is with our visitors so we will be incorporating this theme into the event in some way over the whole weekend.
"With the extra space available at the new racecourse site, a wider offering than ever before will be showcased. It's very exciting for us to be able to create an event on this scale and know that we can now command interest from top experts from all over the UK, as well as continue to support our local traders and foodies."
Tickets will be available for purchase online via the website www.stratfordfoodfestival.co.uk in July and anyone wanting to keep up with the latest food festival news can follow @foodfest2013 on twitter or by liking ‘stratfordfoodfestival’ on facebook.
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