Cycle fever taking over Stratford ahead of Aviva Women's Tour - The Stratford Observer
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Cycle fever taking over Stratford ahead of Aviva Women's Tour

Stratford Editorial 8th Jun, 2016 Updated: 28th Oct, 2016

CYCLE fever is spreading fast as Stratford gears up to welcome some of the world’s best cyclists.

The second stage of the Aviva Women’s Tour will finish in Bridge Street on June 16 and the town’s businesses are getting into the two-wheeled spirit.

Some of those preparing for the tour are Something Different in Meer Street who have created a bike themed window display, while the team at The White Swan in Rother Street have decorated a bike outside the hotel.

And Bright Ideas in Henley Street will also be selling Charlie the official tour bear to raise money for charity. Owner Jo Sainsbury has been competing in triathlons for five years and was keen to get involved with the tour.

Coun Peter Butlin, deputy leader of Warwickshire County Council, said: “We’re excited about what this will do for Warwickshire, especially after it was recently recognised as one of the top ten locations in Europe to visit.”

The 140km Warwickshire leg is the longest stage of the five-day tour. Starting in Atherstone, the elite cyclists will work their way through the county before arriving in Stratford around 1.30pm.

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