EUROPE’S first ever carbon neutral rally revved into Stratford.
The Verve Rally departed from London en route to Snowdonia, dropping into Shakespeare country on the way.
And founders Darshana and Marcus Ubl have teamed up with the re-forestation charity Plant a Tree Today Foundation (PATT) to offset the carbon footprint of the four-day event.
Around 40 trees will be planted in Thailand, where PATT is based, calculated on the fuel consumption totted up across the rally.
Darshana said: “There’s a rally in Australia which was the first to come up with the idea and we felt it was important and a good way to replenish the environment by planting trees.
“What we would like is to spread the message you don’t have to go out your way to make change. Small steps can make a big difference and we hope one day other travel sectors will start doing the same.”
And the cars – including two Aston Martin DB11s, a Ferrari F12 and a Maserati GTS – made a pit stop in Henley Street.
Darshana added: “We like to explore a lot of beautiful places on the rally and experiencing culture is a big part. There’s a lot to see in Stratford, the historic birthplace of Shakespeare, and it enhances the experience especially for our overseas clients.”