A SHIPSTON charity’s life-saving work has received a boost from a marketing and communications agency.
Arrhythmia Alliance was chosen by staff at Creative Bridge – a Lutterworth-based PR, design and digital marketing agency – as its 2014 charity of the year.
It means that as well as fund-raising for an automated external defibrillator (AED) – a life-saving device which can be used to shock someone’s heart if they go into cardiac arrest – the agency will donate 50 hours to help the charity’s campaigns over the coming 12 months.
Arrhythmia Alliance works to promote greater awareness and improved treatment rates for people who suffer from arrhythmias or heart rhythm disorders, which – left untreated – can lead to sudden cardiac arrest.
But with an estimated 100,000 people dying from sudden cardiac arrest in the UK each year, defibrillators increase the chance of survival from just five per cent to 50 per cent.
Nicola Winn, managing director of Creative Bridge, said: “Colleagues chose Arrhythmia Alliance because they felt a connection and we knew we could help the charity promote the work it does to help people who suffer from arrhythmias.”
And Trudie Lobban, founder and CEO of Arrhythmia Alliance, which is set to celebrate its tenth anniversary this year, said: “We were pleased to discover Creative Bridge had chosen us as their charity partner.
“The timing could not be better as we look to place renewed effort and focus into helping the millions of people in the UK and around the world who have arrhythmias.
“Having the services of Creative Bridge is a great boost and we look forward to working together in the coming year.”