STRATFORD is flaunting its passion for fashion.
The town’s first online fashion campaign dubbed SS17 Passion for Fashion aims to show the world Stratford has more to offer than just Shakespeare.
Models from 14 fashion retailers across the town will strike a pose to highlight Stratford as shopping destination for the fashion-conscious.
The models from independent and high street stores glammed up to strike a pose for the campaign, each providing a sneak peek into their lives that is the trademark friendly approach that makes Stratford stand out from the crowd in the shopping stakes.
As well as the Facebook campaign, the information will be featured on a whole new section of fashion pages on the Stratforward website that will soon cover every single clothing retailer in the town centre.
Stratforward director Joe Baconnet said: “We can’t ignore and we can’t compete with online stores.
“But what we can do is promote the unique selling point of the Stratford shopping experience – the fantastic customer service and personal touch provided by our wide range of retailers, and this campaign showcases this for all to see.”
Each model was styled by Stratford’s own Matthew Curtis Hair Design and Gorgeous Obsession beauty salon before getting in front of the camera at Studio Stratford to show off their latest looks. All three businesses gave up their time for free to support the campaign.